Surface RT repeats the Zune’s mistakes: Microsoft need to save himself

A failed market promotion

The initial Surface RT is actually a Surface Tablet with Windows RT system. It’s hard for Microsoft to explain what the product is, and it’s confusing in the fusion process of combining touch devices with the desktop mode, for the product can only run Microsoft’s Office. Like before, because it didn’t completely get rid of the Windows OS, Microsoft failed again.

Facing these challenges, the Surface RT’s marketing methods is also incomprehensible. Before the release, Microsoft puts on many ads in more than a dozen cities in the United States, but refused to disclose the price and purchasing channels. But the TV ads are something confusing. “The first round of advertising does have some digressions.” Brian Hall, the Surface general manager admits, “Surface makes people excited, they think these ads are very good. But at the same time, many people including the Surface fans expect the ads can introduce some features. ”

Software disadvantages

Subjectivity aside, the battery life of Surface RT is good enough, and the keyboard is convenient for the user to type text. Assessments on the tablet are appreciated for Surface RT’s hardwares, but the software was something not good enough. The Surface RT adopts the Windows RT systems, which is optimized for the ARM chipset, the result is that the software is very lacking. Music, e-mail and other key applications have not reached expectations.

  Although Microsoft keeps updating every month, but the application software is too little and incompatible with the hardware, which hinders the development of the Surface RT.

Surface RT repeats the Zune’s mistakes: Microsoft need to save himself