The first five months of 2013, the global shipments of card cameras plummeted for 42%, according to Wall Street Journal. In such circumstances, manufacturers are trying to adapt to the new situation that users value the convenience of smart phone’s quick shooting.
Such changes force the largest camera manufacturers such as FUJIFILM Holdings Corporation and Matsushita Electric Industrial Co. paring down their bloated product line and make adjustments. With the classic card camera shrinking profits, some companies choose to focus on high-end cameras.
The background is that the number of people photographing soars exponentially. Fujifilm estimates that photos taken with smart phones, digital cameras and other devices every year are up to 1.6 trillion, comparing to about 100 billion of the heyday times of film camera in 2000.
To compensate for the downturn, camera manufacturers are launching more expensive models, such as more than 10 times optical zoom camera, or with greater pixel sensor which is able to deliver a better quality photo in the case of bad light.
Canon’s card camera business has been in trouble. The company said last week that consumers have delayed the plan to buy more expensive interchangeable lens camera, and they emphasize more on price rather than new features. Canon refuted the rumors that it would stop producing the entry-level point-and-shoot cameras. The company said it plans to focus on higher-value models, especially larger zoom range cameras.
Card camera shipments plummeted, Japan’s camera manufacturers have a tough day
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