To hit on what users like is Microsoft's salvation

From where the falls, where the climbs begins. Microsoft has just released Windows 8.1 operating system and has repaired many problems Windows 8 left over. At the conference, the audience burst into applause, praising for Steve Ballmer admitting the mistake.

In the past, Microsoft has been showing to the outside world a tough image. This compromise is expected to win customers’ favor. Analysts believe that the computer sales experienced the largest decline in nearly 20 years, partly because of the poor performance of the Windows 8.

Microsoft’s secret weapon to win over the customer relationship is returning the  habits of the user over the years – the “Start” button back, and made ​​a change on the mode of operation. Microsoft makes efforts to build the new operating system, aiming to draw users. Behind the compromise is the aim to achieve the original formulation of Ballmer’s blueprint – Microsoft launched Windows 8 operating system, hoping to unify phones, PC and Xbox platforms.

But things do not go with Microsoft, because users don’t accept its product. What is worse, to the increasingly important tablet and smartphone markets, Windows 8’s launch did not change the markets’ structure.

Microsoft is weak in tablets competition, one other reason is that the Windows 8 performs bad on the small size screen comparing with Apple iPad and Google Android. But now the new Windows 8.1 solves this problem. The new system could adjust the program based on the device’s screen size. Microsoft made ​​this compromise to the users with full sincerity.

When users are, subliminally, affected by a new version of operating system, Microsoft’s unified platform blueprint can be truly realized. This is the place where Ballmer is willing to make changes, but also the need to make changes.

To hit on what users like is Microsoft's salvation