Microsoft gives an unreasonable price for its Surface

Recently Microsoft got its Surface Pro’s price down by $ 100, while the price cutting may have some effects on the sale of Microsoft’s tablets. However, Microsoft may take the wrong steps on the sale strategy.

The Surface Pro is a good product, but $100 is not enough for consumers to make a different purchasing decision. It does not have a competitive price comparing to the other tablets even having a $ 100 discount.

From a business perspective, many users could get by just fine on a Surface RT tablet, which costs about half of a comparable Surface Pro. Businesses that want a tablet that runs the full Windows 8 operating system can use something like the Dell Latitude 10, which starts at $500—$300 less than the discounted Surface Pro. Take the ThinkPad Tablet 2 for example, which features for Intel Atom Z2760 processor, totally of 2GB RAM. The 64GB version sells for $ 800, which is less expensive than the 64GB Surface Pro.

There comes the problem. What do people value a tablet? Its portability, its low power consumption and so on. They usually play small casual games, do some office work, and watch HD videos, and the cheaper ThinkPad Tablet 2 can meet the needs. Consumers may value the lower prince rather than a higher performance, so I think that a lower prince sounds more attractive.

  If Microsoft sets Surface RT at the $ 350 price including the keyboard cover, it may attract more attention.

Microsoft gives an unreasonable price for its Surface