Nintendo and Microsoft have similar situations: Lack of applications, improper publicity

A U.S. blog comments that: “The reason why the Nintendo Wii U has dismal sales is that it encounters the same problem with Microsoft: failed to attract the support of developers and consumers.”

  Although the Wii U and Surface and many smatphones with Windows Phone 8 OS are outstanding, potential buyers have found that these platforms have very scarce softwares. When consumers do not buy these devices, there is no reason for developers to develop softwares any more, so it falls into a vicious circle.

While Microsoft’s main problem is too late — Windows Phone was not released until the end of 2010 year, Windows 8 tablets launched to the market no more than a year — but there are more complex reasons why Nintendo can not attract developers.

The company’s GamePad flat handle hinders a lot of games stationing Wii U platform, because developers do not know how to use this device in a unique way.

For consumers, Nintendo and Microsoft have fallen into the same marketing dilemma. When the Wii U was first released, Nintendo’s propagating work is so bad that CNN’s technology correspondent thought that it was just the accessory of the first generation of Wii.

This is similar with Microsoft’s Windows 8 Tablet PC promotion. The first ad of Surface shows the dancing from the start to the finish, leading to potential users simply do not know what is the use of this product. Recently, Microsoft began to focus Windows 8 tablet on comparisons with the iPad.

Nintendo and Microsoft are trying to repair the relationships with the developers. Whether this strategy can revitalize the two major platforms, there is still difficult to judge.

Opening the door to the weaker technical application developers may help to narrow the gaps between Windows Phone and Android and appeal to consumers.

Nintendo and Microsoft have similar situations: Lack of applications, improper publicity