Wednesday, August 14, 2013

Mobile application developers are busy but have low income

“Forbes” website recently published an article, comparing the three largest mobile platform Apple iOS, Google Android and Microsoft Windows Phone in aspects of application development, and data shows that no matter which platform, the direct sales revenues for developers are meager. For example, each Android application download only brings developers less than 2 cents.


  Over the past few years, people engaged into the iOS and Android mobile application development field with unprecedented enthusiasm. But according to the installing user base and payment information of each mobile platform, the majority of developers have meager income.


With 900 million users Google Android dominates the mobile market, Apple iOS with 600 million, followed by Microsoft ranking third, Windows Phone of approximately 12 million.


Each mobile platform wants to attract application developers.


We summarize the data as follows:


l  Number of users: Google 900 million, Apple 600 million, Microsoft 12000000;


l  The number of applications: Google 800000, Apple 1250000, Microsoft 160000;


l  Developers quantity: Google 150000, Apple 235000, Microsoft 45000;


l  Application downloads: Google 48 billion times, Apple 50 billion times, Microsoft 650 million times;


l  Pay for developers: Google $ 900 million, Apple $ 5 billion, Microsoft $ 100 million;


Clearly, Apple wins in the number of applications and total income of developers, but it needs to make sure developers can really earn much money through these platforms.


l  Average developing number of applications per developer: Google 5, Apple 5, Microsoft 3;


l  Average download times of each application: Google 60,000 times, Apple 40,000 times, Microsoft 4062;


l  Average revenue per download: Google $ 0.01875, Apple $ 0.1, Microsoft $ 0.1538;


So we can see that the mobile application developers are busy but have low income.



Mobile application developers are busy but have low income

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